world wide web
Monthly Homepages, Branded Landing Pages, Partnership Collaborations, etc.
FP Movement Homepages
Responsible for designing monthly homepages with a focus on complementing product and brand aesthetic to drive activewear sales.
Using consistent typefaces, artwork, and imagery across email marketing, mobile homepage and the FP Movement app shop to align brands digital presence.
Curating dynamic, bi-monthly page updates to promote Free People’s ‘FP Live’ events and shopping livestreams.
Carrying the designs through social stories, site and email banners to announce upcoming events.
